As of 2023, Big3 Basketball continues to thrive, hosting its sixth season with an expanded roster of teams and players. The league has successfully adapted to the challenges posed by the COVID-19 pandemic, implementing health protocols to ensure player safety while maintaining an engaging experience for fans. The 2023 season features a mix of returning stars and new talent, with games being broadcasted on major networks, increasing its visibility and audience reach. The league has also embraced technology, incorporating fan engagement through social media platforms and live streaming options. In addition to the regular season, Big3 has announced special events, including an All-Star game and celebrity matchups, further enhancing the entertainment aspect of the league. The Big3 has also been instrumental in promoting 3-on-3 basketball as a competitive sport, coinciding with its inclusion in the Olympic Games. With its unique format and commitment to showcasing basketball legends, Big3 Basketball continues to grow in popularity, drawing fans from diverse backgrounds and creating a vibrant community around live basketball events.

Big3 Basketball History

Big3 Basketball was founded in 2017 by former NBA star Ice Cube and entertainment executive Jeff Kwatinetz. The league was established to provide a platform for retired NBA players and other basketball talents to showcase their skills in a competitive environment. The league features a unique 3-on-3 format and employs a half-court setup, setting it apart from traditional basketball leagues. The inaugural season kicked off in June 2017, with eight teams competing in various locations across the United States. The league quickly gained popularity, attracting fans with its high-energy games and celebrity involvement. Notable players, including Allen Iverson, Chauncey Billups, and Rashard Lewis, participated in the league, enhancing its credibility and appeal. The Big3 introduced innovative rules such as the four-point shot and a 14-second shot clock, making the game faster-paced and exciting. Over the years, Big3 has expanded its roster, attracting a diverse range of players, including international stars and former collegiate athletes, thus promoting the global appeal of 3-on-3 basketball. By providing a unique blend of entertainment and competitive sports, Big3 Basketball has carved a niche in the sports landscape, blending nostalgia for retired players with the thrill of live sporting events.