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About TVOD
Currently, the concert TVOD landscape is booming, especially post-pandemic as artists and venues have adapted to new ways of performing and reaching their fans. Major platforms such as Veeps, Moment House, and YouTube are actively hosting live concert events that fans can attend virtually. Additionally, notable artists like Billie Eilish, BTS, and Taylor Swift have embraced this model, offering exclusive concert experiences that combine live performances with high-quality production values. The ongoing trend of hybrid events, where artists perform live in front of a small audience while streaming to a larger online audience, is also gaining traction. This allows performers to maintain a physical presence while still reaching fans globally. Furthermore, technologies like augmented reality (AR) and virtual reality (VR) are starting to play a role in enhancing the TVOD concert experience, providing fans with immersive environments that simulate being at a live show. The industry continues to innovate, with upcoming events set to explore these new dimensions of concert experiences, ensuring that TVOD remains a vital part of the live music ecosystem.
TVOD History
Television on Demand (TVOD) in the concert category has evolved significantly since its inception. Initially, concerts were primarily experienced live and through traditional media, such as television broadcasts and radio. The advent of the internet in the late 1990s and early 2000s marked the beginning of a new era for music consumption. As streaming technology progressed, artists and promoters began exploring ways to deliver live concert experiences directly to fans through on-demand platforms. Early examples included concert recordings made available on DVD and later, through digital downloads. In the 2010s, the rise of platforms like YouTube and dedicated concert streaming services allowed fans to access recordings of live performances anytime, anywhere. This shift democratized access to concerts, allowing smaller artists to reach wider audiences and giving fans a chance to enjoy performances they may not have been able to attend in person. Today, TVOD for concerts is a major part of the music industry, with platforms offering exclusive live streams, pay-per-view events, and recorded performances that fans can watch at their convenience. This has changed the way artists engage with their audiences and has opened up new revenue streams.
