Our Team

From the moment you first visit ScoreBig, to buying tickets and attending your event, these are the people who do their best to make every part of your experience with us great. Join us!

Adam Kanner, Executive Chairman & Co-Founder

Adam's work encouraging innovation through CRM, digital and affinity/loyalty marketing and his deep background in e-commerce and sports marketing amply prepared him to tackle the industry's empty seat problem head-on by founding ScoreBig.com and serving as CEO for the Company's first five years before assuming the role of executive chairman in December 2013. Prior to founding ScoreBig.com, Adam was vice president of relationship marketing and business development for the NBA - leading all CRM and global direct customer relationships for the NBA, WNBA and D-League. Adam experienced the magnitude of the unsold inventory issue firsthand while at the NBA. A serial entrepreneur, before joining the NBA Adam founded and led several venture-backed and privately funded companies including: Rabid Films, Sports Loyalty Group and edu.com. He holds a BA and an MBA from Harvard University.

First Concert: ZZ Top, 1983, Worcester Centrum (DCU Center)
Favorite Live Event: 2004 ALCS, Game 4, Red Sox vs.Yankees, Fenway Park

David Goldberg, Chief Executive Officer

David was promoted to ScoreBig.com CEO in December 2013 after serving as the company's chief strategy officer. Prior to joining ScoreBig.com as CSO, David served as a ScoreBig.com advisory board member starting with the company's founding in 2009. Previously, he served as the CEO of Youbet.com (NASDAQ: UBET) and led the turn around and eventual sale of Youbet to Churchill Downs (NASDAQ: CHDN). David joined Youbet from Ticketmaster, where he was executive vice president and one of three executives charged with overall leadership of the business through the office of the CEO. He was also responsible for all aspects of global sales and marketing, M&A and business development. David also co-founded and helped start up two early digital media businesses:Tunes.com and Sportvision.

First Concert: KISS, 1977, The Arena in St. Louis
Favorite Live Event: Cal Ripken 2131, September 6, 1995

Joel Milne, Chief Strategy Officer & Co-Founder

A serial entrepreneur, Joel found the opportunity to change the way people attend live events compelling enough to make ScoreBig his latest venture. Joel comes to ScoreBig from Ivize, a litigation services company that as CEO he grew from a regional provider with 75 employees to a national leader with over 500 employees. Before Ivize, he founded Seasonticket.com, which he grew to become the leader in season ticketing software, with over 50 professional sports teams as customers. Joel received a BS in engineering from Queen's University and an MBA with distinction from Harvard Business School.

First Concert: Kenny Loggins
Favorite Live Event: Anything with my kids

Neil Kaplan, Chief Revenue Officer

Neil loves the challenge of changing an industry and delivering real value to the consumer. He comes to ScoreBig after a successful run at several ecommerce companies including Internet Brands and Vantage Media and founding his own ad network. Previously, Neil had senior management positions with Universal Studios Hollywood and the LA Times. He started his career at Bain and Company in Boston. Neil received his BS in Economics from the Wharton School at the University of Pennsylvania and a Masters in Management from the Kellogg School at Northwestern University.

First Concert: Springsteen at the Spectrum
Favorite Live Event: 1996 Rose Bowl - USC vs. Northwestern

David Marcus, Senior Vice President of Partnerships

An accomplished entertainment industry executive, David Marcus excels in developing and leading transformative business initiatives for companies in the live entertainment, digital media and recorded music industries. As Warner Music Group's SVP, Worldwide Artist Services, he had direct oversight for WMG's transformation from multinational record company to global music entertainment company and was responsible for development of new areas of business including global touring, ticketing, merchandising and e-commerce. Previously, David was SVP, Global Music at Ticketmaster, LLC, where he built and led an international team that provided sales and marketing strategy and operational support to touring musical artists.

First Concert: Eric Clapton, Poplar Creek, 1985
Favorite Live Event: Daft Punk, Lollapalooza, 2007

Alison Burnham, Vice President of Pricing & Analytics

With 20 years of experience applying advanced mathematical concepts to practical business problems, Alison thinks ScoreBig is a great place to test how analytics and pricing can drive a successful user experience. Before ScoreBig she focused her math mojo on problems ranging from nuclear reactor simulation error modeling to predicting and managing customer value exchange analytics. Over the past eight years she has concentrated on the optimization of the customer/company value exchange. Alison has a PhD in statistics with a concentration on multivariate latent variable regression models.

First Concert: Journey, 1982, Maple Leaf Gardens, Toronto
Favorite Live Event: Simple Minds, 1983, Massey Hall, Toronto

Peter Sinclair, Vice President of Marketing

Peter Sinclair joined ScoreBig from Green Dot, the leading reloadable prepaid card company in the US, where he re-launched the company's core retail product and spearheaded the launch of Green Dot's direct to consumer and online business, growing it to over $1B in gross dollar volume in less than 2 years. Prior to that, he worked at ProFlowers in strategy, consumer insights and online acquisition. Before he was an online florist, Peter was an Engagement Manager at McKinsey & Co. Peter has a JD from Harvard Law School and a BA from Williams College. A Native Vermonter, Peter will always be an avid Red Sox fan, but as a California transplant, he has jumped feet-first on to the Clippers bandwagon.

First Concert: Phish at the Palace Theater, Albany, New York, Spring 1991
Favorite Live Event: Any family performance with my son and daughter

George Waterstraat, Vice President of Operations

Working with the NBA's Seattle SuperSonics and Oklahoma City Thunder, George Waterstraat experienced firsthand the challenges of marketing undersold inventory without diminishing a brand. After hearing about ScoreBig, George knew he'd found the perfect industry solution and the logical next step in his career. While working for the Thunder, George was the Director of Database Management and Ticket Operations, maintaining league-wide best practices around database marketing, ecommerce sales, market research and ticket/box office operations. A wannabe runner, Seattle sports freak and IN-N-OUT 4X4 lover, George hails from Seattle, WA where he received his BA in Management Information Systems from Western Washington University.

First Concert: Pantera with White Zombie
Favorite Live Event: 2005 NFC Championship Game - Seahawks defeat Panthers

Larry Martin, Vice President of Business Development (Sports)

After years experiencing the challenges of unsold inventory from the supply side, the opportunity to address the problem from the demand side attracted Larry to ScoreBig. Previously, Larry was senior director of team business operations for the NBA, overseeing ticketing strategy and operations, inventory management and ticket sales for all NBA, WNBA and D-League teams. He was also the NBA's primary liaison to primary and secondary ticketing providers. Before the NBA, Larry worked with Acxiom Corporation and the Miami HEAT Group where he spent eight years. Larry received a BA from the University of Vermont, and a Masters in sports administration and a JD from St. Thomas University in Miami.

First Concert: Pink Floyd at Yankee Stadium
Favorite Live Event: MTV Music Awards at AAArena in Miami

Ken Lesnik, Vice President of Business Development (Theater, Arts, and Family)

Ken brings 25+ years of industry experience to the ScoreBig sales team. With more than 14 years in a variety of sales and marketing roles at Ticketmaster, Ken's clients have included Madison Square Garden, The New York Yankees, The Nederlander Organization, Disney Theatrical, New York City Ballet, Feld Entertainment, Live Nation and AEG to name a few. Prior to Ticketmaster, Ken worked at MTV (when the "M" actually stood for "Music"), Associated Booking Corporation (where he worked with such legendary artists as B.B. King, Anita Baker and The Wailers) and for concert impresario Ron Delsener. Ken has a BA from Union College (NY) and MBA from the Stern School of Business at New York University.

First Broadway Show: The King & I (with Yul Brynner), 1978
Favorite Live Event: Live Aid in Philadelphia, 1985