As of October 2023, Barrett-Jackson continues to thrive, with its most recent auction events showcasing a diverse array of vehicles and attracting thousands of attendees. The Scottsdale event, held annually each January, remains the flagship auction, featuring a week-long celebration of automotive culture complete with auctions, exhibitions, and a vast assortment of vendors. In addition to classic and collectible cars, recent events have also emphasized electric and hybrid vehicles, reflecting the industry's shift towards sustainability. Barrett-Jackson has embraced technology by offering live streaming of their auctions, allowing car enthusiasts and bidders from around the globe to participate virtually. Furthermore, the organization has ramped up its efforts in social media engagement, creating a vibrant online community where fans can share their passion for cars and stay updated on upcoming events. With a continuous focus on innovation and community involvement, Barrett-Jackson's live events remain a must-see for automotive enthusiasts and collectors, ensuring the auction's legacy endures well into the future.

Barrett-Jackson History

Barrett-Jackson, founded in 1971 by Russ Jackson and Tom Barrett, has grown from a small car auction in Scottsdale, Arizona, into one of the most iconic automotive events in the world. Initially, the auction focused on classic cars, attracting a niche audience of collectors and enthusiasts. Over the decades, Barrett-Jackson has expanded its reach, introducing a wider range of vehicles, including custom cars, muscle cars, and modern supercars. The auctions have become a platform for car enthusiasts to not only buy and sell vehicles but also to celebrate automotive culture. The live auction format creates an exhilarating atmosphere where bidders compete in real-time, making each sale a thrilling event. Barrett-Jackson's commitment to charity has also played a significant role in its history; the organization has raised millions for various charitable causes through the auctioning of unique cars, including special edition models and celebrity-owned vehicles. This philanthropic aspect has endeared them to the community and added a layer of purpose to their events. Over the years, Barrett-Jackson has expanded to host events in various locations, including Las Vegas and Palm Beach, further solidifying its reputation as the 'World's Greatest Collector Car Auctions.'